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Born out of a strong desire for creativity in a traditionally conservative luxury landscape. Firmly anchored in Swiss watchmaking know-how, the brand prides itself in crafting innovative products with an offbeat design, backed by rigorous quality standards.
Electricity is the rawest expression of energy. It is a flow, the invisible link that connects, penetrates and gives life to the world. Strongly influenced by contemporary visual arts and underground cultures, The Electricianz original design makes the watches’ inner mechanism, powered by electricity, visible. By bringing to the market fierce, original, elegant and reliable watches, they hope to federate a worldwide community of “volt-lovers”: curious individuals drawn to a highly energetic, urban and positively creative life, with a pinch of self-derision.